It’s time to come clean…
The past few weeks have been really rough on an industry I have made a living from since the last 1990’s.
Traffic exchanges are almost 20 years old and have been a mainstay for many work from home professionals and home based businesses that didn’t want to spend an arm and a leg to get traffic to their website.
We provided services for the ‘little guy’ that dreamed of being a big guy! We gave everyone a shot to compete to get traffic to their websites, but also their landing pages, squeeze pages and blogs.
When the entire world went to Facebook ads, Promoted Tweets, Google AdWords and multiple new forms of online advertising…Traffic exchanges essentially stayed the same.
I look at your website, you look at mine.
It was all so simple!
Fast forward to the drama of the past few weeks. PayPal has pulled the plug on an entire industry because we got lumped into the same category as certain programs that used a traffic exchange front for their online ‘opportunity’.
Let me be crystal clear, especially if anyone from PayPal ever reads this…Traffic exchanges, real traffic exchanges, have never been about multi-level payments, matrices, payout structures, get rich quick schemes or whatever label we have had thrown upon us.
It was an advertising service. Only. Ever.
Now we have NO ONE to blame but ourselves for the current state of affairs. We saw the writing on the wall, we saw the horrible websites that were being promoted within our communities. And we did nothing…
We encouraged penny clicking, get rich quick scams to use and advertise within our walls. We sat back because…Hey, we couldn’t control what people promoted. Everyone is an adult, we don’t need to police our members.
Hindsight is 20/20…
Maybe that’s it! Time to call it quits, it was a good run, let traffic exchanges ride off into the sunset…
Not so fast….
Here’s the thing…They can be and should be resurrected. The current model needs to die. Our community right now isn’t filled with the type of advertisers, customers and owners we need to grow this business….
We need to figure out why sites like StumbleUpon can be ok in the eyes of the world, but something like TezakTrafficPower is not.
To me, it’s the content. We are filled with crap. Literally. It’s really bad in 2016…If you surf any traffic exchange today you can almost understand why people think we are a joke.
We refused to stop the garbage from coming into our businesses and did nothing to stop it.
We have ourselves to blame, and we’ll own it. We’ve been at this long enough to know, what doesn’t kill you makes you stronger….Still…There is great opportunity.
The DNA of these programs can stay the same (you look at mine, I look at yours…) but the culture needs to change. We need to cater to businesses that see real value in spending their time advertising within our programs. We need serious owners that are willing to spend thousands on development and advertising to CREATIVELY attract those customers.
We need leaders.
Will it be easy?
Absolutely not, PayPal giving the traffic exchanges a slap…Hurt. It’s hurt a lot of people who have dedicated their lives to this industry, myself included, but there is HUGE opportunity here.
I encourage us all, to put aside any distractions and arguments that we’ve had in the past and work together to build something truly remarkable.
Traffic exchanges as we know them today, may be dying…But that could be the biggest blessing traffic exchanges have ever had. It could mean the start and creation of something new, exciting and vibrant…It could be just what we needed!