What’s interesting about traffic exchanges and most owners is that they seem to only want to promote their programs…..In other traffic exchanges!
On one hand, it makes sense…
Especially if the program you are advertising in has a bigger membership. It’s smart business to try to generate new members in this way.
However social media has been right in front of owners faces for almost a decade now and still, when it comes to social presence, the traffic exchange industry is light years behind the rest of the world.
Let’s change that 🙂
Here are a few tips I have used myself and seen other use that can help you build your traffic exchange and promote it out side of the normal avenues! I hope you find these tips useful:
1. Twitter – I have been using Twitter for years and while I have never really ‘directly’ promoted my traffic exchanges, I do indirectly promote them using hash tags. I have a few suggestions on how to really use hash tags to capitalize off the massive potential of Twitter.
First tip would be, use a custom hash tag for a promo you may be running. For example, let’s say you are hosting a Vault N’ Key at ClickTrackProfit next week, throughout the week you could use the hashtag “#VaultNKeyFriday” which is unique enough that you can easily search for it inside the Twitter search function.
Why is it important to use a unique hashtag?
Because trying to search for members using the hashtag #Promo will be used by thousands of others. You want something simple, but unique as well.
After you have chosen that hash tag, simply connect with your members via email and tell them you are running a contest for the upcoming promo. Let them know about the hash tag and if they Tweet it, you will award a prize to them for doing so.
Then, search Twitter throughout the week for the hash tag you chose and BAM – Instant engagement through Twitter.
Also, you can use the search function in Twitter to find people using hashtags that interest you…Like #TrafficExchanges or #AffiliateMarketing. Those are huge opportunities to network.
Bonus tip: This is a great idea from the team at Sound Surf Live – Look how they are not only engaging their followers on Twitter but also highlighting their members. This is brilliant!
2. YouTube – This is a no brainer but still the most under used form of advertising in the traffic exchange industry. We all know we need to use more video in our promotions, so why not piggy back off of and use the number one video platform online…For free!
I use YouTube for everything. From promos on squeeze pages, to log in offers, to recording videos for my blogs. This is a must for business in today’s day and age. If you aren’t comfortable getting behind the camera, do some searches for services that can create videos for you, so maybe you aren’t on cam yourself but you can use your voice behind the video.
Just in case you are wondering if I’m a fan of video….
3. Facebook – There is no social media site bigger and more influential than Facebook! And while I wouldn’t recommend simply ‘spamming’ your TE in various groups, I do recommend a few techniques;
First – Create a fan page for your traffic exchange. This is a must for an online prescence and will allow you to build a community within Facebook. Remember the rule about Facebook and other social media platforms…They may visit SnapChat or Twitter, but people LIVE on Facebook!
Second – Join other groups that are traffic exchange related. Network with fellow owners and surfers. This will help to grow your reputation within the industry and you may learn some awesome things along the way!
Third – Be visible, every day! Heck, you can even use the same technique we talked about in Twitter with hash tags but the most important thing is that you are active and talking every day in Facebook. People are attracted the action takers, and when they see owners and surfers discussing topics, fence sitters might jump in the game!
4. InstaGram – Traffic exchanges are visible mediums so why not use the biggest ‘visual platform’ online to help build your brand and traffic exchange?
InstaGram works the BEST with hash tags. So use them similar to how you set up the campaigns on Twitter. You may want to add more than just a ‘promo has tag’ too. Use tags like #AffiliateMarketing #FreeTraffic #WorkFromHome #Entrepreneur #NetworkMarketing and similar niches to your target audience.
And most of all remember, InstaGram is VISUAL, so make your designs and logos POP on this platform!
Remember, when you combine a solid social media marketing game plan along with your constant email communication and advertising within other traffic exchanges, you are creating some MASSIVE potential!
These are just a few tips on how to use social media to promote your traffic exchange, can you think of and share any others?