What’s A Credit Really Worth?

The traffic exchange ‘credit’ has become a commodity. In the golden years of the traffic exchanges you could find a great deal to purchase advertising…

Something like $10 for 1000 credits seemed to be the industry norm…

Boy oh boy, have we sunk! These days you see most programs charging about $3-5 for the same amount. The credit has become devalued and for good reason…People aren’t as high on credits as they once were.

1000 credits used to get you some serious results. Nowadays, it barely makes a scratch. It takes 3 times as much to get the same kind of results, and the trickle down effect is being felt across the board.

I’m going to challenge you today…

I need you to go with me on a journey through the wonderful exciting life of a traffic exchange credit…

Meet Craig The Credit!

Craig is being earned right now from Surfer Sally’s hard work. Surfer Sally has been at it for hours. She’s not an upgraded member so her surf ratio is around 3:1 meaning, for every 3 page views she views, she’s earning a ‘Craig’…

So far so good…

Surfer Sally has been promoting her brand new squeeze page following the A.C.A.’s of squeeze page design. So after about an hour of surfing, she’s amassed around 100 credits from her hard work.

She’s now putting Craig The Credit to work…

Sally knows that every time Craig is used, she has the potential to generate a new lead or subscriber to her mailing list. And because Sally knows that generally one new person on her mailing list can turn into $1 a month in residual income (given that her funnels are properly set up…) Sally is excited for what Craig The Credit can bring her.

Every time Craig is used…There is potential for Sally’s monthly residual income to grow.

Fun little story I know, but I hope the message came across loud and clear.

It’s not that credits have devalued, it’s that people aren’t USING credits that they earn effectively.

This is the biggest problem I see, surf any traffic exchange and all you see is garbage in rotation. But imagine an industry where Sally Surfer used Craig The Credit effectively!

Personal branding!

Building your list!

It’s not just a fable, it’s honest to goodness potential…

Let’s roll up our sleeves and promote the right thing in the right way…

Put Craig to work for your business today!

Jon Olson

I’m Jon Olson, I’ve been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since…Well, the beginning :)

I’d love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one!

Poke around and enjoy the ‘News! And thanks for hanging out…

9 thoughts to “What’s A Credit Really Worth?”

  1. I agree that people are not using their credits wisely, not promoting what they have to offer and instead promoting this and that and the other, much the same as everybody else, and therein lies a fundamental flaw

    To truly stand out one needs to be promoting themselves and what they can provide for people, such as, I don’t know, WHAT ACTUALLY IS WORKING FOR THEM, rather than what isn’t.

    The other big wasting factor for peoples credits is that the majority of surfers are not doing it to see others opportunities or to find out what is working for others because they are self centric and are doing it so they can collect things and get rewards and surf X amount of pages to get that 1 cent, they are not really interested in what actually works, beacuse
    a) they think what they are doing works
    b) heaven forbid that if they followed advice of others it might actually men some dedicated work, instead of mindless click click click kachung

    If you are going to promote something, promote what you have to offer, stand out and make yourself interesting, stand out and provide quality information. Create your LIST, use it as the platform to promote the programs that WORK for you.

    Make those credits work for YOU,
    A zillion and 1 Traffic Exchanges come and go and come and go, in the meantime your captive list audience stays, especially if you engage them.

    Present people with a List building opportunity and the majority just stand there and do nothing.

    Continue to promote this exchange and that exchange and this mailer and that mailer, there are enough of them out there to use up all your credits for one or two referrals who don’t stay active anyway.

    or use your credits to gain a captive community that you can then engage with and that they can engage with you. once your list is community then the possibilities become far more tangible.

    That’s my 2 Craig’s worth anyway

    1. Ha ha ha ha NICE πŸ™‚

      Awesome comments Sir and thanks very much for them.

      I completely agree. The long tail game plan is always list first because like you mentioned, the people that are promoting a ‘new TE’ are really taking a gamble. Who know if it’ll be online in 6 months..but your list..Stays πŸ™‚

      Great points Russell, appreciate them very much!

  2. What an outstanding post Jon!

    A great explanation of what collecting credits is all about.

    Many may think this is common knowledge, but with so many new folks coming into the industry this is something that needs to be spoken about more often.

    Great job!

  3. Thats a great way to explain it Jon. I have noticed a big change in the industry over the last several years, leading to less results from the same number of credits. As a newbie I have made the mistake of look alike sites and have slowly been learning to make my sites stand out and more relevant. I look forward to your posts as I always have something new to think about.

  4. Good post Jon. Learning about what the credit is worth is important and helps shed more light on what TE owners should think about and eventually do. Should they raise prices of credits? What do you think?

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