In our little TE owners mastermind group we brought up a topic that I felt should be discussed across the entire industry. And what better way than to bring it up on Hit Exchange News 🙂
The topic was…Mobile.
And while some traffic exchanges have dabbled in mobile applications and mobile surfing, as a whole the industry has yet to embrace it.
It didn’t seem to be so much the scripts and their ability to become mobile friendly, that wasn’t the issue. The problem was…The sites in rotation.
Let’s be honest…It’s really hard to show something that looks like this…..In a mobile environment…
(I’m not even going to start on my rants about programs like this and how much this hurts us as an industry…)
So that’s our first hurdle, educating advertisers and surfers to make sure their designs are responsive for a mobile platform.
And it could be very well worth the effort…
One peak at a blog post from earlier this year showed massive numbers for mobile usage and an increase across the entire spectrum of both browsing time and time spent within the apps.
Just looking at those numbers made me think, we are missing potential customers by not completely embracing mobile.
I applaud all the owners that have been dabbling and making sure their designs are responsive, but again I think the major issue is educating the end user. The surfer. The advertiser.
Need more convincing?
How about these stats…
– 80% of internet users own a smart phone
– 71% of marketers believe mobile marketing is core to their business
– Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
– By 2019, mobile advertising will represent 72% of all US digital ad spending.
– 83% of mobile users say that a seamless experience across all devices is very important.
Source – ImpactBND.com
And the stats can just keep coming and coming.
If traffic exchanges are going to survive and thrive in the future, the move to mobile must take place.
This is an important discussion, so I encourage you to speak up, leave your comments and let’s start thinking about the future….