traffic exchanges

When Will Traffic Exchanges Go Mobile?

In our little TE owners mastermind group we brought up a topic that I felt should be discussed across the entire industry. And what better way than to bring it up on Hit Exchange News 🙂

The topic was…Mobile.

And while some traffic exchanges have dabbled in mobile applications and mobile surfing, as a whole the industry has yet to embrace it.

Curious.

It didn’t seem to be so much the scripts and their ability to become mobile friendly, that wasn’t the issue. The problem was…The sites in rotation.

Let’s be honest…It’s really hard to show something that looks like this…..In a mobile environment…

(I’m not even going to start on my rants about programs like this and how much this hurts us as an industry…)

So that’s our first hurdle, educating advertisers and surfers to make sure their designs are responsive for a mobile platform.

And it could be very well worth the effort…

One peak at a blog post from earlier this year showed massive numbers for mobile usage and an increase across the entire spectrum of both browsing time and time spent within the apps.

Just looking at those numbers made me think, we are missing potential customers by not completely embracing mobile.

I applaud all the owners that have been dabbling and making sure their designs are responsive, but again I think the major issue is educating the end user. The surfer. The advertiser.

Need more convincing?

How about these stats…

– 80% of internet users own a smart phone

– 71% of marketers believe mobile marketing is core to their business

– Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.

– By 2019, mobile advertising will represent 72% of all US digital ad spending.

– 83% of mobile users say that a seamless experience across all devices is very important.

SourceImpactBND.com

And the stats can just keep coming and coming.

If traffic exchanges are going to survive and thrive in the future, the move to mobile must take place.

This is an important discussion, so I encourage you to speak up, leave your comments and let’s start thinking about the future….

Jon Olson

I’m Jon Olson, I’ve been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since…Well, the beginning :)

I’d love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one!

Poke around and enjoy the ‘News! And thanks for hanging out…

15 thoughts to “When Will Traffic Exchanges Go Mobile?”

  1. Interesting thoughts, Im not overly sure that many people would sit on their phone and surf though. It seems to be something you do when your home sat at a computer. I may be completely wrong but if I go on my mobile its normally when I’m out and looking for something or to check social media and the like. in fact there even sites I visit daily that I just don’t bother with on a phone.

    It would be interesting if someone started a mobile TE as such, where it was very simple and basic and you logged in and surfed then added your site. With all the bells and whistles in TE’s nowadays I think a lot would struggle to be mobile compatible to a stage that people would find it easy to use.

    It is definitely something that is worth a thought I just think most people dabble in the internet marketing as something to do in the evenings and that. There our core audience with the current set up of TE’s which leads me to think a separate mobile TE would be better than trying to get existing ones on there.

    1. Be interesting to note on that….Pinterest. Now while it’s not ‘affiliate marketing’ related, mobile opens it up to a much bigger audience. Where people actually want to look at stuff.

      Most of their users are on their app, looking at stuff. Same with Stumble Upon.

      I think we limit ourselves by being desktop only. Because we’ve never seen what the alternative could be. Something to think about for sure.

    1. Click the links I put in the post, the sources are there.

      You have to remember, that’s unique to perhaps for your numbers because you may focus on viral mailers and TE’s….I’m thinking bigger than just those platforms.

  2. Even if TEs and VMs would be 100% responsive sites, what do we do with the sites for which advertising is made. They should all be adapted for mobile. If in WordPress it’s easy to change a responsive theme, what do we do with static sites that have hundreds of pages and it would be crazy to transform them.

    1. That’s the issue I think needs to be addressed. Like what was just mentioned in a Skype group, TE and VM sites, that are in rotation, are at minimum 5 years behind the times….The end user is promoting sites that look like they were designed in 2001.

  3. I put this on Faceook, but will post it here as well

    I think that some better statistics would need to be generated on how many people use Mobiles to access TE’s or do surfing for their gains. I actually think that the ‘Website’ concept is becoming somewhat outdated now that there are far more influential ways of promoting your business opportunities. those with a business presence get far better results advertising on social media etc than they do advertising at a TE.
    When I first started to have a website presence some 20 years ago, I looked at all the ways to promote that business and places where I could also see other genuine business opportunities, which usually came in the form of signing up for a list and seeing what others were doing. Traffic Exchanges were great places to promote my business and I generated quite a list and also found some great opportunities through others.
    these days too many people are using TE’s like slot machines, click that button, pull that lever, click that button, pull that lever, ahh look a prize, click that button, pull that lever, click that button, pull that lever, ahh look a prize
    so maybe based on that mentality, moving them to a phone app, may just suit the commuter mentality.

    personally I think that the notion of a TE as a site to promote business is well and truly bolted. a TE as a way of promoting affiliate programs is also bolted, a TE as a gaming platform that just so happens to have advertising, needs to completely lift its game, begone with the website script and develop an App that is fast and furious, offers catching tomatoes in a net without breaking them and have the advertising on the net, or tomatoe, every new Tomatoe shows a different business, every 50 tomatoes and an ad appears. unless your upgraded and then you can do away with ads altogether and just play tomatoes, after all thats what people want.
    Yes I am a synic, and Yes I am also part of the problem, but yes we can all be part of the solution.
    use social media to build your lists, after all your list, besides being a way to promote what works for you and your list recipients is also a social platform for engaging with a community that has an interest.

    1. Great comments Russell, thanks for posting them. And yeah, everyone is guilty, but I think owners and leaders in the industry as a whole can make a difference.

      Just needs to be a change in mentality across the board. We need to get rid of the schemes and scams, change up WHY people would want to use these programs at all. Tough road ahead but I think it’s very do-able.

  4. I’m sure the transition of existing sites to fully responsive designs will take years. I haven’t found the motivation to do it myself on my site, although I tried a few times.

    An intermediary solution can be this one: a fully responsive TE script (including the surfing area), and, when a person is surfing on a mobile device, exclude non-mobile-friendly sites from their rotation.

    1. Could be an opinion for sure. And would tackle our biggest hurdle which I feel is the sites that are currently in rotation. Thanks for the input Adrian. Appreciate it!

  5. Mobile- the future of online EVERYTHING! I admit I have tried mobile surfing and didn’t enjoy it nearly as much. That tiny little screen just doesn’t do any site justice. I get frustrated trying to find what I’m looking for on ANY site when I’m using my phone for viewing. Yet, I know it is the Future! Definitely something which must be considered moving forward.

    1. For sure. I think that’s where the formatting for the pages in rotation needs to come in. Maybe pages specifically for mobile. Kinda like the industry did for splash and squeeze pages back in the day. It’s kinda exciting to think about it, what we can do 🙂

  6. Hi Jon,
    I will make a simple comment on this… most TE’s don’t work on an iPad or Tablet… now phones are smaller in platform but getting larger. The mobile market is a huge market… ever growing as well. If I am on the road… I like to surf while waiting on a flight… sitting on set… or simply relaxing at home. For me the more flexible the better! If I can not surf from my phone or iPad you lost me.

    Thank you,
    Paul

    1. Thanks man, and see…We don’t or should not want to lose potential surfers. So a comment like yours tells me, there is such potential on catering to the mobile market. Thanks man!

  7. I find myself using my phone for more things. Larger screen sizes has opened up a lot of options. MOST business sites I go to are mobile optimized – and the few that are not, I rarely use. They have seen the importance of adapting to the market demands.

    App development, if needed, has become inexpensive, and there are lots of options to get one developed.

    I can see some aspects of migrating to a mobile environment that will take effort to achieve, but not so much as to make it more difficult than the potential returns validate.

    As to sites that are not mobile friendly? Their loss? Once it becomes a reality, people will either adapt or, simply, go away. With the potential people globally that can be attracted, it would behoove any business to seek solutions.

    I hope to see much more discussion about this. 🙂

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