When You Stop, You Actually Start

Pitch pitch pitch…I opened up my inbox today to see some wonderful ‘pitch’ emails in there over night but the best was from a ‘marketer’ that literally copied and pasted the affiliate email provided to them by the program they were promoting…How do I know, because in the email they forgot to replace this with their real name….

(Your Name Goes Here}
(Your Contact Info Goes Here)

Urgh.

O.K. rant aside about the lack of any kind of personal touch to this email, what kills me is this…The traffic exchange industry is plagued with ‘same old same old’ campaign and regurgitated spew from marketers it’s become quite an eye sore. Don’t even get me started on the ‘surf promo emails’ that are slowly killing the effectiveness of list marketing…I know, I know…We should all love each other and be snowflakes but when is it enough…

Want to know the REAL secret of selling and making money online?

It’s quite an eye opener but when you STOP trying to sell, you actually begin to sell and make money. When you put people first and promote YOU as someone they can ask for advice from, look to for guidance and expertise, you put yourself in a great position where the magic happens.

The magic is that people come to YOU and ask you for the sale. You don’t need to pitch. You don’t need to make any bold claims. You don’t need to under deliver. You don’t need to beg for a sale.

Recommending a product or service is one thing. Hey word of mouth advertising is the best form of ‘selling’ there is and I will ALWAYS check out something that is recommended to me by a close associate or friend. But outright…Dirty…Snake oil sales techniques. I don’t think they have a place for this kind of business practice in today’s environment.

So my advice, is to learn how to position yourself as an expert in a topic or niche. Become someone that people look to for advice and expertise. Become THE resource for said topic or niche. And above all else, put people before the pitch and the profits. How do you do this? Stick out like a sore thumb, be unique, don’t steal other people’s ideas and remember that your personal brand (name) is the most important asset you will ever have!

20 Comments
  1. Well said. I get daily affiliate emails that as soon as I read a few lines, I know that it is just a pitch and they get dumped. The emails I actually read are ones that are personally written to me. To sell me something these days you really need to know me and then I will probably ask you what you are offering these days if I haven’t already gotten your offer because I do know you. And I don’t mind answering any question that I can; either through email, my support system or Skype. But the constant pitch, pitch, pitch gets really annoying.

    William A. Miller II
    SurfSkeleton.com

  2. You have got to love the mentality of some affiliate marketers.

    Just to copy and paste some promo email and add your affiliate link is one thing…but not to even read the thing first is quite another.

    If these people take such a slap-dash approach to their marketing efforts then they deserve to fail in their online endeavors.

    Sloppy marketing is such a huge turn off. I mean it is not as though the industry has such a high reputation that we can get away with this kind of stuff.

    If you promote a product then believe in it – believe in it with a passion and a fervor that is greater than any other affiliate out there.

    It helps is you use the product and benefit from it yourself. Then you can tell your subscribers what you really think of it and how it is benefiting you.

    That sort of email always wins for me. The lazy copy and paste brigade are a waste of time and energy.

    As from the regurgitated spew from the TE industry…I unsubscribed from a whole bunch of the 20/200/2,000 brigade last week and I feel so much better for it.

    Patrick.

  3. Patrick – Amen to that. The 20/200/2000 is some of the worst planned email marketing I have ever seen in my life online. It guarantees people unsubscribe from your list, which makes your emails less effective and then when you have something important to let your members know about…Poof they are gone. My suggestion, do that kind of stuff on a blog.

    William – Agreed. Thank you sir for the comments. The pitching is just becoming an eye sore and it’s shame because of all the new members this industry attracts.

  4. Well said! I started surfing TE’s, and joining and reading safelists for a little test I wanted to do about 7 months ago, but, I didn’t want my splash and squeeze pages to look like everyone else’s, and so with my limited (read: sucky) design skills, I’ve been sitting on the fence doing nothing. I think you might have just given me an idea on how to get off my duff.

  5. Whenever I get these types of emails, I generally don’t read them all the way and then also delete them right away. I get them like all the time and they are annoying.

  6. Yup…as soon as I see “first name here” that email doesn’t even warrant being read. Into the trash it goes.

  7. Hi Jon,

    I learned and saw how good content in emails motivates members.

    I often tell stories, then relate them to IM…
    if I may here is an example of such a story.

    What is your sales technique?

    A minister concluded that his church
    was getting into serious financial troubles.

    Coincidentally, by chance, while checking
    the church storeroom, he discovered several
    cartons of new bibles that had never been
    opened and distributed. So at his Sunday
    sermon, he asked for three volunteers from
    the congregation who would be willing to
    sell the bibles door-to-door for $10 each
    to raise the desperately needed money for the church.

    The volunteers would need a sales technique that would

    help the church raise the needed funds.

    Peter, Paul and Louie all raised their
    hands to volunteer for the task. The
    reverend knew that Peter and Paul earned
    their living as salesmen and were likely
    capable of selling some bibles but he
    had serious doubts about Louie. Louie
    was just a little local farmer, who had
    always tended to keep to himself because
    he was embarrassed by his speech impediment.
    Poor little Louis stuttered very badly.
    But, not wanting to discourage poor Louis,
    the reverend decided to let him try anyway.

    He sent the three of them away with the
    back seat of their cars stacked with bibles
    and asked them to meet with him and report
    the results of their door-to-door selling
    efforts the following Sunday.

    Anxious to find out how successful they
    were, the reverend immediately asked
    Peter, “Well, Peter, how did you make
    out selling our bibles last week?”

    Proudly handing the reverend an envelope,
    Peter replied, “Father, using my sales
    techniques, I was able to sell 20 bibles,
    and here’s the $200 I collected on
    behalf of the church.”

    “Fine job, Peter!” The reverend said,
    vigorously shaking his hand. “You are
    indeed a fine salesman and the Church
    is indebted to you.”

    Turning to Paul, he asked “And Paul, how
    many bibles did you manage to sell for
    the church last week?”

    Paul, smiling and sticking out his chest,
    confidently replied,”Reverend, I am a
    professional salesman and was happy to
    give the church the benefit of my sales
    expertise and technique. Last week I sold 28 bibles
    on behalf of the church, and here’s
    $280 I collected.”

    The reverend responded, “That’s absolutely
    splendid, Paul. You are truly a professional
    salesman and the church is also indebted to you.”

    Apprehensively, the reverend turned to
    little Louie and said, “And Louie, did
    you manage to sell any bibles last week?”

    Louie silently offered the reverend a
    large envelope. The reverend opened it
    and counted the contents. “What is this?”
    the reverend exclaimed. “Louie, there’s
    $3200 in here! Are you suggesting that
    you sold 320 bibles for the church, door
    to door, in just one week?

    Louie just nodded.

    That’s impossible!” both Peter and Paul
    said in unison. “We are professional
    salesmen, yet you claim to have sold 10
    times as many bibles as we could.”

    “Yes, this does seem unlikely,” the
    reverend agreed. “I think you’d better
    explain how you managed to do accomplish
    this, Louie. I can’t imagine your having

    much of a sales technique”

    Louie shrugged. “I-I-I- re-re-really
    do-do-don’t kn-kn-know f-f-f-for sh-sh-sh-sure,”
    he stammered.

    Impatiently, Peter interrupted. “For crying
    out loud, Louie, just tell us what you
    said to them when they answered the door!”

    “A-a-a-all I-I-I s-s-said wa-wa-was,”
    Louis replied, “W-w-w-w-would y-y-y-you
    l-l-l-l-l-like t-t-to b-b-b-buy th-th-th-
    this b-b-b-b-bible f-f-for t-t-ten
    b-b-b-bucks —o-o-o-or— wo-wo-would
    yo-you j-j-j-just l-like m-m-me t-t-to
    st-st-stand h-h-here and r-r-r-r-r-read
    it t-to y-y-you?”

    How well do you utilize the resources and
    talents you have available to you?

    Have confidence in yourself… be creative…
    1 Modern Solution provides the tools and
    resources… you just need to figure out
    how to best use them with your personality
    and business model. Create an online presence
    by branding yourself and using that to
    perfect your sales technique!

    Its amazing the number of replies I get to my emails now… shows that members want to read content, not just fluff!

    DA

  8. People seem to be unaware or don’t care that a lot of companies have not changed their backoffice ads for YEARS, and 10,000′s of affiliates are using the same old musty cardboard ads!

    Uniqueness has always been the king/queen of advertising. When we write our own and offer to provide unique ads/tweets/followups for our team, that makes easier to GAIN an ACTIVE team that’s more productive, and they also read more about businesses when they have a sponsor who reads/studies/writes and stays involved.

  9. Hi Jon

    Selling is definitely so much easier if you know, like, and trust the person you are sending your emails to. The lesson you give in this week’s CTP login video is a prime example.

    The hard sell offline failed decades ago, and it’s great to see the online world starting to mature and take the same attitude.

    Having people come to you and ask which service to join to do xyz is a win win for you and the evergreen companies you have chosen to work with.

    Oh, and I hope you enjoy being 35…

    Andrew

    p.s. case in point, I just deleted my Hit2Hit account as I’ve finished the referal mastery part of my badge and I was fed up with the constant 5×5 emails.

    p.p.s. If she’d taken the time to set up a third party autoresponder I would have unsubscribed from the list and kept my account, but if you link the 2 and send rubbish emails expect your membership level to drop.

  10. Kathleen – Agreed, that’s a huge warning sign for me. When nothing has been added to the mix. Stagnant it seems =(

    Andrew – Agreed. Almost goes to Kathleen’s point above. hit2Hit hasn’t changed it’s look for years. I never will understand how it gets so much love, people will say it’s the results and that’s cool…But imagine if Hit2Hit not only got a professional site design, but did also like you suggested….Wow, what a powerhouse it would be.

  11. Jon,
    Epic. LOL! I toss those out. Who doesn’t see before sending? On a personal note, I was reading some correspondence and similarly, around about the fifth one I realized they were all going to be like that! I’m kinda picky like that though and get annoyed at such. Have agreat day!
    Blessings,
    Danielle

  12. Danielle – Yeah the problem on our end is that we have 9 different programs and so many new members join each every day. We don’t hit ‘everyone’ on the lists though, so we wanna make sure everyone gets the messages =)

    Barb – Awesome sauce =)

  13. So, dont sell. Help people buy.
    According, to one of the IM newsletter guy, I subscribed…

    YOU can sell only two things-
    1. YOU.
    2. YOUR Expertise.

  14. A little hypocritical about “pitch pitch pitch” dude. Timtech is the absolute worst with pitching the same crap over and over again. Lifetime offers never to be seen again, yet day after day they keep coming and coming. Timtech has become the worst spammers of all the TE’s out there. So you remember to get the tags right for the name, but your products are just as useless and the pitch is just as bad.

    Regards,
    (Your Name Goes Here}
    (Your Contact Info Goes Here)

  15. Thanks John. P. Annoyed.

    That takes a lot of guts to come to my blog and post anonymously.

    Next time, be a real man and use your name if you are going to trash my company.

    But thanks again =)

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