Pitch pitch pitch…I opened up my inbox today to see some wonderful ‘pitch’ emails in there over night but the best was from a ‘marketer’ that literally copied and pasted the affiliate email provided to them by the program they were promoting…How do I know, because in the email they forgot to replace this with their real name….
(Your Name Goes Here}
(Your Contact Info Goes Here)
O.K. rant aside about the lack of any kind of personal touch to this email, what kills me is this…The traffic exchange industry is plagued with ‘same old same old’ campaign and regurgitated spew from marketers it’s become quite an eye sore. Don’t even get me started on the ‘surf promo emails’ that are slowly killing the effectiveness of list marketing…I know, I know…We should all love each other and be snowflakes but when is it enough…
Want to know the REAL secret of selling and making money online?
It’s quite an eye opener but when you STOP trying to sell, you actually begin to sell and make money. When you put people first and promote YOU as someone they can ask for advice from, look to for guidance and expertise, you put yourself in a great position where the magic happens.
The magic is that people come to YOU and ask you for the sale. You don’t need to pitch. You don’t need to make any bold claims. You don’t need to under deliver. You don’t need to beg for a sale.
Recommending a product or service is one thing. Hey word of mouth advertising is the best form of ‘selling’ there is and I will ALWAYS check out something that is recommended to me by a close associate or friend. But outright…Dirty…Snake oil sales techniques. I don’t think they have a place for this kind of business practice in today’s environment.
So my advice, is to learn how to position yourself as an expert in a topic or niche. Become someone that people look to for advice and expertise. Become THE resource for said topic or niche. And above all else, put people before the pitch and the profits. How do you do this? Stick out like a sore thumb, be unique, don’t steal other people’s ideas and remember that your personal brand (name) is the most important asset you will ever have!