Chris Rock is one of my favorite comedians of all time. He has a bit in one of his routines where he talks about making bad decisions…And I quote “You can drive your car with your feet, doesn’t make it a good idea…”
So you could do things this way or that way, doesn’t always mean it’s the best choice. Take for example the consistent arguments that comes from a small section of the industry where they debate the validity of personal branding.
Sure you could be a faceless name in the business. Sure big corporations don’t have personal brands. Sure you need to stick out a little and get out of your comfort zone.
Gasp! Shock! Oh no….
Here’s my opinion on it…
1 – People do business with those they know, like and trust. So why not get people to KNOW you. Adding your real name works. Adding a picture to your ads works even better. It doesn’t cost any money, so why not?
2 – Big corporations and what we do in this business is like comparing apples and oranges. We work from home. Or are small business operators. Unless you have a million dollar ad budget, use what you have. And personal brands are what you have every day, all the time. And for the record, big corporations use personal brands too…They just use the ‘brand’ of their company, not the individual. Look at any new marketing strategy and you’ll see big companies trying to ‘humanize’ their customer experience.
3 – Sticking out like a sore thumb works. It’s memorable and yes…It takes a little bit of guts and courage. The people that do separate themselves from the pack ALWAYS see results.
So yeah, you could be nameless. Sure you could argue the merits of big business vs. small business. I bet you can find arguments that it’s scary to be unique.
But then again, 99% of the people will take that route…Be different. Be unique. Be YOU!
P.S. Rumor has it….TimTech is up to something…New…