Your A to Z Guide To ‘Olson-Isms’

I’m all over the place with my business sometimes. I mean I’m pretty focused on certain things, like traffic exchanges, list building, personal branding and social networking. But I have thrown a ton of information out there over the years and something I LOVE to do is come up with cool like acronyms for the stuff I believe in and practice.

Here’s my ‘dictionary’ of what I like to call Olson-isms…Enjoy =)

A.C.A. – Attention. Curiosity. Action. All splash and squeeze pages should follow this formula. Grab ‘attention’ by using something unique. Whether it be a video, a funny headline, a shocking image to get the view to stop surfing. Create ‘curiosity’. Pull them in with a claim, a shocking revelation. Get them to want to know more. And finally have a strong call to ‘action’. Finish the message of your splash or squeeze page telling the viewer what you want them to do. Fill out the form for more information. Click to bookmark, etc.

No More Than Four – This has changed over the years but the message behind it hasn’t. You want to treat other pages like you want yours to be treated. So try to limit the amount of sites you surf at once. I only surf about 3 or 4 at at time, but it’s really what works for you. However if people are loading up 15 traffic exchanges at the same time, how good do you think results will be?

Promote You First – It’s the theme behind Affiliate Funnel and company mission statement but it’s also something I stand behind and practice every day. Don’t promote the latest greatest program without YOU benefiting. Always promote your name and your list first, THEN promote any opportunity you want. If you practice list building and personal branding, ‘promoting yourself first’ comes naturally.

S.O.L.A.S.T. – Stick out like a sore thumb. Basically you want to promote like no one else. Be original. Be unique. Be engaging. The more you do things differently, the more effective your advertising will be.

T.E.B.A. – Traffic Exchange Brand Awareness. Essentially, this means to get your site seen as much as possible, for as long as possible, as often as possible. Traffic exchange users come and go and come and go, but they always seem to return. The idea behind T.E.B.A. is to be seen as much in 6 months as you are today because the ‘returning’ surfers will notice and remember you.

T.E.S.A. – Traffic Exchange Specific Advertising. The art of promoting directly to various traffic exchanges. For example, having a splash page rotating in Sweeva that has a headline that reads ‘Hey Sweeva Members’. This has been one of the most effective ways to advertise in the traffic exchanges for years. The more creative you are with this, the better your results will be.

The Two B’s of the T.E.’s – Building your list and branding your name. This (in my opinion) are the only two things you should be doing with your traffic exchange advertising. The surfers that have done this, have been around for years. The proof is in the results and list building / personal branding works!

These little tidbits have helped me so much in my business. Use them. Engage your fellow surfers. Stick out. And be original. You will see massive results!

Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

10 thoughts to “Your A to Z Guide To ‘Olson-Isms’”

  1. Hey Jon,

    This is a great post on “personal Branding” using splash pages… I especially like the the added point of personalising the splash page for each traffic exchange you are using!

    I will start to do this with all my pages right away 🙂

  2. I think many of these will outlive you and still be around long after you are gone. And one or two of them I think even I hadn’t heard before! Learn something new every day. 🙂

    No More Than Four (or Five) is not a bad acronym in reference to rotators too. I’ve heard Tony Tezak tell people many a time that five pages in a rotator should be the limit – four would be even better, really.

    Great post as always, Jon!

  3. Hi Jon.

    Thank you for this posting. I love your acronyms. I agree with your totally and you are so right about personally branding ourselves on whatever we are promoting. I have used my picture on just about everything I promote, for quite a while now, and yes this has doubled and tripled my business. 🙂

    It is so vital to instill trust in the people we want to do business with. I too only do business with people I know and have learned to trust, so it works both ways.

    Thanks again for a great post.

  4. Thanks all. Appreciate the feedback.

    Yeah, just silly little things I’ve ‘strung’ together over the years. I’m probably forgetting a few as well LOL

  5. You have provided some good sound advice here Jon. I particularly agree with “No More Than Four”.

    Five is my maximum but mostly two or three. If I surf more than five, I can’t really see what the hell is in front of me and this defeats the entire principle of the manual TE in MHO.

    If people/surfers don’t want to view the members’ pages placed in front of them, then they should join the AutoSurf community.

    Just my thoughts,
    Jeff Henshaw.

  6. Jeff – absolutely sir.

    I mean I’m not naive enough to say people don’t surf a bunch at once, I just try to make sure I give each site the same respect I would like.

    Think if we do that, the industry would be better off.

    Don’t need to sign up for everything you see, but just giving it attention, that helps.

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